Why diversification is key during slow seasons.
The exterior cleaning industry follows its own calendar, with peaks and troughs that dictate how full your work schedule is! By diversifying your services, you open yourself up to more business opportunities and boost your profits throughout the year!
Demand Cycles in Exterior Cleaning
Peak gutter cleaning season runs from September through January. When the weather turns to rain, customers notice the state of their gutters, and the bookings come rolling in.
However, as seasons change, particularly in the summer, the demand for gutter cleaning goes down. This is the perfect time to pivot your focus to other cleaning services that your customers might need.
For instance, offer promotions on fascia and soffit cleaning or highlight the benefits of having clean solar panels. Customers might not realize these services are necessary until prompted, so proactive marketing is key.
Complementary Services to Offer:
Roof Cleaning: Roof cleaning can run from March to November as a rule. Many homeowners overlook roof maintenance, but it’s crucial for preventing costly repairs down the line. Offering roof cleaning services can enhance the lifespan and appearance of a customer’s home.
Solar Panel Cleaning: Again, you will find that customers want their solar panels cleaning across most of the year, such as from February to November. As solar energy continues to grow in popularity, it’s essential that they are kept clean for optimal efficiency.
Fascia/Soffit Cleaning: This is an offering that can be provided all year round. Fascia and soffits are often neglected when it comes to exterior cleaning, but it plays a massive part in the overall aesthetics of the property.
Marketing Expanded Services:
To effectively promote your new services, remember to refresh your marketing materials!
Update your website to showcase all your services, with a dedicated page for each service, detailing their relevance, importance and any special offers.
Visually appealing marketing flyers are a simple way to highlight your range of services. Distribute these after completing your cleaning project so the neighbours can see the quality of your work.
Email marketing and social media is an excellent way to communicate with your existing customers and remind them when it’s time for them to start booking in for any services they require, let them know you have availability, and offer exclusive promotions for loyal customers.
Conclusion:
By diversifying your service offerings, you increase your business opportunities and create a significant boost in revenue. Remember, as you develop your business, the goal is to provide thorough and high-quality results for your customers. If you’re looking to add new services to your business this year, get in touch with the Guttersucker Team, and we’ll be happy to help you hit the ground running!
Explore our full product range.
